Sustainable Human Resource Management in the Digital Era Bridging Technological Innovation and Local Cultural Values

Abstract

The digital transformation has fundamentally reshaped human resource management practices, creating both opportunities and challenges for organizations worldwide. This article explores the integration of sustainable human resource management (SHRM) principles with technological innovation while maintaining local cultural values. As organizations navigate the digital era, they must balance the efficiency gains from technology adoption with the preservation of cultural identity and human-centric approaches. This conceptual article examines how organizations can leverage digital tools such as artificial intelligence, big data analytics, and cloud-based platforms to enhance HR sustainability without compromising cultural authenticity. The discussion encompasses five key dimensions: digital transformation in HR practices, cultural value integration, sustainable workforce development, technology-enabled employee wellbeing, and the future of culturally-responsive digital HRM. The findings suggest that successful implementation requires a hybrid approach that harmonizes technological advancement with local wisdom and cultural sensitivity.